Meet the Make Up Artist who’s making her mark online – Jamie Genevieve.
‘Instafamous’ is a very new word, something that has only come to light over the last five years or so – it’s very ‘Generation Z’. While Instagram’s mission is to ‘capture and share the world’s moments’, it has simultaneously opened the doors to endless opportunities, and a new breed of social-savvy entrepreneurs. Meet Jamie Genevieve, a make up artist and YouTuber from Glasgow, with a total of around two hundred thousand followers across her social media channels.
First of all – two hundred thousand followers, that’s huge! When did you realise how fast it was growing?
Ahh it’s so weird to hear it out loud! When I first got recognised in the street – it was terrifying. I was in Manchester after a night out and felt terrible. My boyfriend and I we were in Mac, and within the space of five minutes, two girls came up and said “are you Jamie Genevieve?”
How has social media affected you?
It has changed my life – my work has been seen over 2 million times all around the world in the space of around a year and a half. From it, I’ve been able to grow my own business, meet people I would have never had the chance to meet and work with big brands that I’ve admired for so long.
Do you think our generation has more opportunities because of social media?
Yes, absolutely. Social media puts you so easily in touch with people and it’s an opportunity to showcase yourself in the public eye – which can be scary at times – but if it can make you successful, then go for it!
What are your thoughts on personal branding?
If you’re going to build a personal brand, it’s good to have a theme or a genre, because it’s consistent. But more importantly, just showcase your personality – that’s where the personal bit comes in.
Who are a few of your favourite social media influencers?
- Sssamanthaa – she’s an amazing Make Up Artist, YouTuber and Instagrammer.
- Mykie – a phenomenal Special Effects Artist in LA.
- Jaclyn Hill – another great Make Up Artist, YouTuber and Instagrammer, she’s really funny and genuine. I’ve been compared to her a few times, which is really flattering!
What are your top tips for people building a social media presence?
- Be consistent and post every day.
- Don’t get bogged down by the rate of your follower increase – it takes time.
- Be natural – people can tell when you’re trying too hard.
- Change it up – try different things and see how people react.
- Interact with your followers and other people on social media – it’s called social for a reason!